Available for work

Branko Bobic

Hi, I'm Branko Bobic More than designer Branko, a Senior Product Designer Web design project See my work working with Startups & Established Companies

Turning complex systems into experiences people will love and use.

I partner with companies on digital products, enterprise platforms, and scalable design systems. My work combining deep design craft with emerging AI tools on closing the gap between vision and execution.

Selected work

Full case studies on request

Full case studies are available on request. Let's talk →

What I offer

I work at the intersection of product strategy, design, and engineering, from first sketch to shipped interface.

I simplify dense, high-stakes workflows across ERP, HR Tech, FinTech, and internal tooling by reducing steps, clarifying hierarchy, and making expert software enjoyable to use.

Workflow AuditIADashboards

I build scalable component libraries that improve consistency and speed up product development: tokens, variants, and documentation developers actually use.

TokensComponentsDocs

I turn early ideas into validated product experiences through research, prioritisation, and iteration, so the team builds the right thing before building it well.

ResearchPrioritisationRoadmap

I move fast from concept to testable experience without losing rigour along the way: real interactions in front of real users, early.

FigmaFramerUser Testing

I design and refine mobile experiences that stand apart from the competition: native patterns, considered motion, and interfaces that feel effortless on small screens.

iOSAndroidMotion

I bring AI tools into the process where they genuinely improve speed, insight, or output, and leave them out where they don't.

ClaudeGeminiAutomation

Tools I use

Framer screenshot
Figma screenshot
Claude screenshot
Photoshop screenshot
Gemini screenshot

Tap an icon to preview how I work in it.

More than a designer

I bring product thinking, systems design, and technical understanding together, working directly with founders, PMs, and developers to deliver solutions that are practical, scalable, and ready to ship. I believe good products come from balancing three things.

01 / Business

Measure the impact

I understand the business goal first, then design against it, and measure whether the result actually moved.

02 / People

Reduce the complexity

Every step I remove earns trust. Lower cognitive load is what drives adoption in enterprise software.

03 / Engineering

Design what can ship

Designing realistic, scalable, and developer-friendly solutions with the build in mind, not handed over a wall.

Got questions?

The things people usually ask me before we start a project.

Still have a question? Just ask me

With a short call so I understand the product, the constraints, and what success looks like. From there you get a scoped proposal with phases, timeline, and deliverables, usually within a few days.

Most of my projects run four to twelve weeks. Design system work and enterprise redesigns tend to be longer, and I usually structure those as an ongoing monthly engagement.

I can, and often my first step is auditing it. Drift between the library and production is the most common cause of inconsistency, so tightening that usually pays off before I design new screens.

Directly, and from the start. I structure files for implementation, with tokens named to match code, states documented, and edge cases drawn, then stay in review during the build rather than doing a one-time handoff.

In exploration, prototyping, and repetitive production work, anywhere it measurably improves speed or insight. Product decisions, research judgement, and craft stay mine.